Built around who your buyers actually are
A marketing funnel only works if it's built around real buyer personas. We start there — then build the automated sequences that move each type of buyer toward purchase, and keep them coming back.
Outcomes, not activity.
- Buyer persona development based on real behavior and intent
- A distinct funnel mapped for each persona — not a single template
- Lead-nurture, cart or lead recovery, upsell, and win-back sequences
- Email and/or WhatsApp automation, triggered by real buyer behavior
- Senior-marketer review of every sequence and every persona path
- Conversion measured per stage, per persona — so what's working is obvious
The full stack — not just the ad platform.
Persona research
Personas built from your actual data — enquiries, purchases, site behavior, ad signals, sales notes — not from marketing archetypes.
Funnel mapping
Stage-by-stage journeys for each persona, mapping the questions, objections, and triggers specific to that buyer type.
Nurture sequences
Multi-touch email or WhatsApp sequences that move first-time visitors and cold leads toward a decision — not a generic weekly newsletter.
Cart & lead recovery
Timed recovery sequences that fire on real behavior — abandoned carts, dropped forms, incomplete checkouts — before the intent goes cold.
Upsell & cross-sell
Post-purchase and mid-lifecycle offers matched to what a customer has actually done, not blasted to your whole list.
Win-back
Persona-specific sequences that bring lapsed customers back with the right message, timing, and offer — not a generic 'we miss you' email.
Channel automation
Email, WhatsApp, or both — delivered through your existing stack wherever possible. Extends our WhatsApp Marketing work.
Measurement
Conversion rate per stage per persona, tied back to your CRM — so you know exactly where a sequence is working and where it isn't.
AI segments buyers by real behavior, triggers sequences on live signals, personalises copy at send time, and flags drop-off inside every persona journey.
Senior marketers develop the personas, write and approve every sequence, decide which offers ship, and review performance weekly — no message goes out on autopilot without review.
Personas first. Then the funnel. Then the automation.
Most funnels fail because they're built as a generic template, sent to everyone the same way. A real funnel starts with understanding who your buyers actually are — their intent, their objections, what makes them buy — and builds a distinct path for each. Drip marketing is how that path gets delivered: a timed, automated sequence of messages, not a single blast, so no lead or customer falls through simply because nobody followed up at the right moment.
Build buyer personas
We start with your actual data — enquiries, purchases, site behavior, ad-platform signals, sales-team notes — and group your buyers by real behavior and intent, not marketing archetypes. First-time visitors researching a category. Price-sensitive comparers weighing three options. High-intent buyers who've already decided. Lapsed customers who bought once and disappeared. Each of those is a real person moving through a distinct decision — and each needs a distinct message.
Map a funnel for each persona
For every persona, we map the questions, objections, and triggers specific to that buyer type — stage by stage. What does a first-time visitor need to see before they'll enquire? What does a comparer need to hear to stop shopping around? What brings a lapsed customer back? The funnel isn't a generic 'awareness → consideration → purchase' diagram — it's the specific sequence of moments each persona needs to reach a yes.
Build the sequences
Nurture, cart or lead recovery, upsell, cross-sell, and win-back — each written for the persona it's meant for, not adapted from a template. Copy is drafted by senior marketers, offers are matched to intent, and every sequence ends with a decision — book, buy, reply, or reschedule — rather than trailing off into 'stay in touch' emails nobody opens.
Automate the delivery
Email, WhatsApp, or both — triggered by actual buyer behavior rather than a fixed schedule. A cart abandonment fires within minutes, not the next morning. A high-intent site visit routes the lead into a different sequence than a casual browser. A repeat buyer sees an offer no first-timer would — because they've earned it. Automation runs on your existing stack wherever possible, so you don't have to switch tools to buy this.
Review and refine
Senior marketers check messaging, offers, and timing before launch — and again every review cycle after. Conversion rate per stage per persona is measured openly, and sequences that underperform get rewritten rather than left running. AI surfaces where drop-off is happening; humans decide what changes ship.
An existing lead or customer base that isn't being followed up systematically.
Any business — ecommerce, B2B, services, or otherwise — with an existing lead or customer base that isn't being followed up with systematically, or that's being treated as one generic audience instead of the distinct buyer types it actually contains. Pairs naturally with our Ecommerce Setup & Growth and 360° Customer Profiling services, and works alongside Google Ads and Meta Ads so paid spend keeps compounding after the click.
Every persona journey is reviewed weekly. AI surfaces where buyers drop off and which messages underperform; senior marketers rewrite the copy, adjust the timing, or retire the sequence. Nothing runs on autopilot — a bad funnel left running quietly costs more than no funnel at all.
Initial funnel and persona work is scoped separately after the $999 Growth Audit. Ongoing management is included in Growth Engine and Full Engine tiers.
Four steps. AI speed. Human judgment.
The same repeatable system runs behind every channel we manage — so growth is a process, not a guess.
- 01
Get Found
Rank on Google and be the answer when buyers ask ChatGPT.
AI maps what your buyers search.
- 02
Get Clicked
AI-tested ads across Google, YouTube, Meta, banners, and Gmail — approved by senior marketers.
AI produces video, banner, and static creative; humans pick what runs.
- 03
Get Leads
Landing pages and creative that turn clicks into enquiries, not just traffic — every page tested for what actually gets visitors to enquire. And we identify the companies showing buying intent even when they browse without filling out a form.
AI drafts pages and creative; senior marketers approve.
- 04
Convert Leads
Every lead answered in 60 seconds and booked onto your calendar.
AI replies in 60 seconds; meetings land on your calendar.
Questions we get often
A persona is a distinct group of buyers who share real behavior and intent — for example, someone comparing prices vs. someone ready to buy now. Each needs a different message, so a single funnel for everyone underperforms.
Find out what buyers see when they search for what you sell.
No pitch deck. If we're not a fit, you still keep the plan.