Google Ads Agency
Search, competitor, Performance Max, and Shopping campaigns — owned end to end by senior marketers who use AI to test and optimise faster, with every new enquiry answered in 60 seconds.
Outcomes, not activity.
- Leads at a known cost per result — not just clicks
- Coverage of every buyer-intent search term in your category
- Competitor and category defense — you show up when they search rivals
- Product feed and Shopping / Performance Max campaigns for e-commerce and Shopify
- Weekly reallocation of budget to the ads producing the cheapest qualified leads
The full stack — not just the ad platform.
Search campaigns
Buyer-intent, competitor, and category keywords with negative-keyword lists, ad copy variants, and extensions.
Performance Max
Asset groups built around your best offers, with strict brand exclusions and signal feeds so PMax spends on the right audiences.
Shopping (Merchant Center)
Product feed setup and daily hygiene, Shopping and PMax for retail, direct integration with Shopify or your existing feed.
Conversion tracking
GA4, offline conversions, and CRM sync so we optimise toward results — bookings, meetings, and revenue — not form fills.
Ad creative
Headlines, descriptions, images, and video assets produced fast with AI assistance; senior marketers write the angle and approve every variant before it goes live.
60-second lead follow-up
Every Google Ads lead is answered within 60 seconds by AI voice, WhatsApp, and email — and booked onto your calendar.
AI helps us move faster — drafting keyword sets, generating ad copy variants at scale, surfacing daily bid-strategy tests, and flagging where spend is being wasted.
Senior marketers own the account. They approve every campaign structure and every new ad, and they decide when to pause, when to double down, and when the account structure itself needs to change.
What ongoing Google Ads management actually includes
Account structure
Campaigns and ad groups organised around how your buyers actually search — so budgets, bids, and reporting stay clean as the account scales.
Keyword & negative-keyword management
Search-term reviews every week: new buyer-intent keywords added, wasted spend cut with growing negative-keyword lists.
Bid strategy
Manual, automated, and target-based bidding chosen per campaign and adjusted as conversion data accumulates — never set-and-forget.
Ad copy testing
New headline and description variants tested continuously, with winners scaled and losers paused on evidence, not hunches.
Conversion tracking setup
GA4, enhanced conversions, and CRM sync so every campaign optimises toward real results — bookings, purchases, revenue.
Budget pacing & monthly reporting
Spend paced across the month so you don't burn out in week one, plus a plain-language monthly report on what was spent, what it produced, and what changes next.
The campaign types we run
Search
Text ads on buyer-intent, competitor, and category keywords — the core of most Google Ads accounts.
Performance Max
Google's all-inventory campaign type, built around your best offers with strict brand exclusions and audience signals.
Shopping via Merchant Center
Product feed setup and hygiene, with Shopping campaigns for retail and e-commerce catalogues.
Demand Gen
Visual campaigns across YouTube, Discover, and Gmail to build demand before buyers start searching.
Remarketing
Ads that follow site visitors and past enquirers until they convert — typically the cheapest results in the account.
Every Google Ads campaign is reviewed weekly. AI reallocates budget toward the ads and audiences producing the cheapest qualified leads; senior marketers approve every change before it goes live. Underperforming ads get paused — not left running on autopilot.
Typical clicks on Google cost between $5 and $30 depending on your category. For meaningful testing across Search and PMax, plan for a minimum of $3,000/month in Google ad spend — paid directly by you to Google, never marked up by us.
Four steps. AI speed. Human judgment.
The same repeatable system runs behind every channel we manage — so growth is a process, not a guess.
- 01
Get Found
Rank on Google and be the answer when buyers ask ChatGPT.
AI maps what your buyers search.
- 02
Get Clicked
AI-tested ads across Google, YouTube, Meta, banners, and Gmail — approved by senior marketers.
AI produces video, banner, and static creative; humans pick what runs.
- 03
Get Leads
Landing pages and creative that turn clicks into enquiries, not just traffic — every page tested for what actually gets visitors to enquire. And we identify the companies showing buying intent even when they browse without filling out a form.
AI drafts pages and creative; senior marketers approve.
- 04
Convert Leads
Every lead answered in 60 seconds and booked onto your calendar.
AI replies in 60 seconds; meetings land on your calendar.
Questions we get often
Most Google Ads accounts are researched, structured, and launched within 7–10 business days after your Growth Audit walkthrough — including keyword sets, negative-keyword lists, ad copy variants, and conversion tracking.
Find out what buyers see when they search for what you sell.
No pitch deck. If we're not a fit, you still keep the plan.