Manufacturing & Industrial Marketing Agency
Distributors and manufacturers of physical equipment.
Industrial buyers search for specifications, watch a demo, and then request a quote. The campaigns that work here are narrow, technical and unglamorous — and they produce quote requests rather than traffic.
Manufacturing & Industrial Equipment marketing, handled end to end
Distributors and manufacturers of physical equipment, not enterprise software. Buyers run detailed spec-comparison searches and actually watch product demo videos before they request a quote — a real fit for Google Search, YouTube, and display retargeting.
Spec and application search
Google Ads on machine, part, capacity and application terms, with tight negatives to keep out job seekers and students.
Demo and process video
Machine demonstrations and line footage used on YouTube, landing pages and display retargeting.
Technical SEO and content
Product, application and comparison pages that rank for the specification searches engineers and procurement teams run.
Quote enquiry handling
RFQ and quote requests answered within 60 seconds, routed to the right salesperson with the enquiry context attached.
CRM and pipeline
Long sales cycles tracked properly, so marketing is measured on quotes and orders rather than form fills.
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Find out what your manufacturing & industrial equipment playbook looks like.
No pitch deck. If we're not a fit, you still keep the plan.