Ecommerce Setup & Growth

Built to sell at scale

A sales-and-marketing-first approach to ecommerce. Every store we build is engineered around how it will acquire, convert, and retain customers.

Merchant building a product page for an online store on a laptop
What it gets you

Outcomes, not activity.

  • Full custom storefront design and build
  • Conversion-optimized product and collection pages
  • Customer data capture and user behavior tracking, built in
  • Full ad-to-store customer journey tracking across Google, Meta, and beyond
  • Marketing funnel setup — cart recovery, follow-up, re-engagement — live from launch
  • Analytics and ad-tracking configured from day one
  • Senior-marketer review before go-live
What we manage

The full stack — not just the ad platform.

Storefront design & build

A premium, full-featured store engineered around how your buyers actually shop — not a theme with your logo dropped in.

Product & collection pages

Conversion-optimized layouts, credible product storytelling, and category pages built to earn organic and paid traffic simultaneously.

Customer data & tracking

First-party data capture, clean data-layer implementation, and server-side events so every visitor and purchase is tied to a real customer profile.

Ad-to-store journey tracking

Ad platform data connected directly to on-site behavior, so cost per acquisition is honest and creative that actually sells is obvious. Pairs with our Google Ads and Meta Ads work.

Marketing funnel

Cart recovery, post-purchase, browse abandonment, replenishment, and win-back sequences — persona-built, not templated. Deepens with our Marketing Funnel & Drip Marketing service.

Customer intelligence

A unified view of every shopper across ads, store, and messaging — the foundation for smart retargeting and segmentation. Extends into 360° Customer Profiling and CRM & Automation.

Analytics & reporting

Attribution from ad click to purchase to repeat order in one report — not five dashboards you have to stitch together yourself.

Organic & AI-search visibility

Priority category and product pages optimised for search from launch, and your catalog structured to be surfaced by AI answer engines — see SEO and AI Search / AEO.

Where AI helps

AI monitors on-site behavior in real time, flags checkout friction and traffic sources that don't convert, drafts funnel sequences, and personalises product recommendations based on live shopper signals.

Where humans decide

Senior marketers design the store's information architecture, approve every funnel sequence before it sends, decide which creative and offers ship, and review performance weekly — nothing runs on autopilot.

How we build it

A store engineered around how it will sell — before the first page is designed.

A store is only as good as its ability to turn traffic into revenue. We build premium, full-featured ecommerce stores with customer tracking, behavior data, and marketing funnels wired in from the start — so every ad click, product view, and cart action feeds a system built to convert it, not just a storefront sitting on top of one.

Step 01

Map the buyer journey

Before a single page is designed, we map how your buyers actually search, compare, and decide — the questions they ask, the objections they raise, the categories they browse, and the moments they abandon. That map becomes the blueprint for the store: which collections lead, which product pages need long-form detail, which trust signals belong at checkout, and which categories need their own landing pages for paid traffic.

Step 02

Design for conversion

Every product page, collection page, and checkout step is built to move a buyer toward purchase — not just to look premium. That means clear hierarchy, honest product storytelling, credible social proof, decisive calls-to-action, mobile-first performance, and a checkout that removes friction rather than adding steps. We benchmark against how the highest-converting stores in your category behave, not against generic templates.

Step 03

Build customer data capture from day one

Every visitor, click, and purchase is tracked and tied to a real customer profile, not lost across disconnected tools. Server-side events, first-party identifiers, and clean data-layer implementation mean your customer records survive browser restrictions, ad-blockers, and cookie changes — so segmentation, retargeting, and lifetime-value reporting actually work from day one instead of two years after launch.

Step 04

Track the full ad-to-store journey

From the ad a customer clicked, to what they browsed, to what they bought — you see it end-to-end. Ad platforms only tell you what they want you to see. We connect Google, Meta, and other ad-channel data to on-site behavior so cost-per-acquisition is honest, top-performing creative is obvious, and wasted spend is caught in days, not quarters.

Step 05

Set up the marketing funnel

Abandoned cart recovery, post-purchase follow-up, welcome series, browse-abandonment, replenishment, win-back, and referral sequences — live from launch, not bolted on months later. Each sequence is written for your buyers and your category, timed against real behavior rather than a fixed schedule, and reviewed by a senior marketer before it ever sends.

Step 06

Launch with growth already running

Ads, SEO, and AI-search visibility work begin alongside the build — not after the store goes quiet post-launch. The day your store goes live, paid campaigns are already warm, priority category and product pages are already optimised for organic search, and your brand is already positioned to be surfaced inside AI answer engines.

What's not included

Payment gateway setup, shipping, and logistics run through your store's own commerce infrastructure. We integrate fully with it and build everything around it, but we don't manage those systems directly.

Who it's for

A premium store with a real data and growth engine underneath.

Brands who want a premium, full-featured store with a real data and growth engine running underneath it — not a design project followed by a separate marketing scramble. If you sell considered products, run paid media, and need ads, funnel, and reporting working from launch instead of six months later, this is built for you.

What happens after launch

Store performance, ad-to-purchase journeys, and funnel sequences are reviewed weekly. AI surfaces the pages, ads, and audiences that convert and the ones that don't; senior marketers decide what changes ship. Underperforming sequences get rewritten — not left running quietly in the background.

Realistic cost expectations

Store builds are scoped after the $999 Growth Audit based on catalog size, custom functionality, and integrations required. Ongoing management (ads, SEO, funnel, and CRO) is included in Growth Engine and Full Engine tiers.

The Momentum Method™

Four steps. AI speed. Human judgment.

The same repeatable system runs behind every channel we manage — so growth is a process, not a guess.

  1. 01

    Get Found

    Rank on Google and be the answer when buyers ask ChatGPT.

    AI maps what your buyers search.

  2. 02

    Get Clicked

    AI-tested ads across Google, YouTube, Meta, banners, and Gmail — approved by senior marketers.

    AI produces video, banner, and static creative; humans pick what runs.

  3. 03

    Get Leads

    Landing pages and creative that turn clicks into enquiries, not just traffic — every page tested for what actually gets visitors to enquire. And we identify the companies showing buying intent even when they browse without filling out a form.

    AI drafts pages and creative; senior marketers approve.

  4. 04

    Convert Leads

    Every lead answered in 60 seconds and booked onto your calendar.

    AI replies in 60 seconds; meetings land on your calendar.

FAQ

Questions we get often

No — those run through your store's existing commerce infrastructure. We integrate with it and build the customer tracking, ads, and funnel work around it.

Ready when you are

Find out what buyers see when they search for what you sell.

No pitch deck. If we're not a fit, you still keep the plan.